Customer Spotlight

Customer Story: Waterlife Church

Our faith plays an important part in our journey of self-discovery. Finding a spiritual refuge, however, does not come easy. You want to put down roots someplace accepting and warm. But more than that, you want a church that welcomes everyone, no matter the age. Waterlife Church strives to be that place for the residents …

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3 Steps You Need to Take for Better Postcard Marketing
Marketing

3 Steps You Need to Take for Better Postcard Marketing

Postcard marketing is one of the least expensive but most effective ways to advertise. In fact, direct mail campaigns blow digital channels out of the water with their great response rates. According to the Direct Marketing Association, postcards enjoy a 5.7% household response rate, significantly higher than online channels. However, not every postcard marketing campaign …

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Postcards by Transformance USA
Customer Spotlight

Customer Story: Transformance USA

Debt is not an easy thing to discuss with anyone. While some can easily traverse the complicated road to financial freedom, many fall short of that goal. Fortunately, there are nonprofit organizations like Transformance USA. Their mission is simple: to assess a person’s financial situation, give suggestions to get them out of the hole they’re …

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Customer Spotlight

Customer Spotlight: Coalition for Christian Outreach

The competitive landscape we find ourselves in today illustrates how important college education is for today’s youth. But while college students find opportunities to learn, the same students have less opportunities to grow in their faith — this, however, is nothing new. A group of pastors and youth workers first noticed this problem back in …

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5 Powerful Reasons Why You Need Postcard Marketing
Marketing

5 Powerful Reasons Why You Need Postcard Marketing

Postcards are an extremely efficient and flexible marketing tool. They can be applied to almost any business with an unparalleled targeting approach and wide reach. Hence, you would be remiss to not include postcards in your marketing strategy. No business should leave out postcard marketing. It doesn’t really matter what business you have or even …

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5 Effective Postcard Copywriting Tips
Writing Tips

5 Effective Postcard Copywriting Tips

When it comes to copywriting for marketing materials, you can find plenty of tips out there geared toward brochures and catalogs. These marketing materials usually need longer content, hence the abundance of guidelines that you need to take note of. You can also find general copywriting tips that work for just about any marketing material. …

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Bad Print Advertisements
Graphic Design

19 Alarmingly Bad Print Ads

Bad print ads are everywhere. From magazines and billboards, to EDDM postcards and posters, we’ve all seen print ads that cross the boundaries of good taste and design. As a printing company, we’ve seen things you wouldn’t believe. Don’t think that only inexperienced businesses make bad print ads either. Creating them can and will happen …

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Hotel

3 Overlooked Hotel Marketing Ideas That Will Draw More Guests

These days, it’s not just other hotels that you have to worry about. Services such as AirBNB now pose a threat to traditional hotel accommodations. While the scale of this threat is still being debated, it’s clear enough that the old hotel marketing paradigm has been upended. While still necessary, having a website and decent …

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