3 Steps You Need to Take for Better Postcard Marketing
Marketing

3 Steps You Need to Take for Better Postcard Marketing

Postcard marketing is one of the least expensive but most effective ways to advertise. In fact, direct mail campaigns blow digital channels out of the water with their great response rates. According to the Direct Marketing Association, postcards enjoy a 5.7% household response rate, significantly higher than online channels. However, not every postcard marketing campaign …

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Postcards by Transformance USA
Marketing

Customer Story: Transformance USA

Debt is not an easy thing to discuss with anyone. While some can easily traverse the complicated road to financial freedom, many fall short of that goal. Fortunately, there are nonprofit organizations like Transformance USA. Their mission is simple: to assess a person’s financial situation, give suggestions to get them out of the hole they’re …

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Coalition for Christian Outreach Postcards and Business Cards
Customer Spotlight

Customer Spotlight: Coalition for Christian Outreach

The competitive landscape we find ourselves in today illustrates how important college education is for today’s youth. But while college students find opportunities to learn, the same students have less opportunities to grow in their faith — this, however, is nothing new. A group of pastors and youth workers first noticed this problem back in …

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5 Powerful Reasons Why You Need Postcard Marketing
Marketing

5 Powerful Reasons Why You Need Postcard Marketing

Postcards are an extremely efficient and flexible marketing tool. They can be applied to almost any business with an unparalleled targeting approach and wide reach. Hence, you would be remiss to not include postcards in your marketing strategy. No business should leave out postcard marketing. It doesn’t really matter what business you have or even …

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5 Effective Postcard Copywriting Tips
Writing Tips

5 Effective Postcard Copywriting Tips

When it comes to copywriting for marketing materials, you can find plenty of tips out there geared toward brochures and catalogs. These marketing materials usually need longer content, hence the abundance of guidelines that you need to take note of. You can also find general copywriting tips that work for just about any marketing material. …

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postcard marketing mockup
Marketing

Why You Should Use Postcard Marketing

Postcard marketing is a powerful tool for businesses of any size. Small businesses in particular, stand to benefit the most thanks to the leverage a postcard campaign can provide. Direct mail can get expensive, but using postcards can keep the costs reasonable while providing the same overall effect that more elaborate mailers have. 1.) Postcards …

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Hotel

3 Overlooked Hotel Marketing Ideas That Will Draw More Guests

These days, it’s not just other hotels that you have to worry about. Services such as AirBNB now pose a threat to traditional hotel accommodations. While the scale of this threat is still being debated, it’s clear enough that the old hotel marketing paradigm has been upended. While still necessary, having a website and decent …

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