The Do’s and Don’ts of Corporate Holiday Cards

The holidays are a crucial time for small and medium-sized businesses. It’s the time of year to boost sales and maintain client relations, and holiday cards can help with both.  Heartwarming and professional greetings reminds customers that you value your relationship and also keeps your business top of mind. Here are some do’s and don’ts …

Continue Reading
postcard marketing mockup

The Ultimate Guide to Creating a Powerful Postcard Marketing Campaign

Postcard marketing is a powerful tool for businesses of any size. Small businesses stand to benefit the most, thanks to the leverage a postcard campaign can provide. It’s a promotional strategy that small to medium business owners can easily afford while enjoying profitable and measurable results. The USPS Mail Moments Review reported that 86% of respondents take time …

Continue Reading
fill beds year round bed and breakfast

Cost-Effective B&B Marketing That Will Fill Beds Year-Round

Cost-effective bed and breakfast (B&B) marketing isn’t about being cheap. It’s about understanding what expenses provide your business the most value in return, regardless of the actual price. A focus on cost-cutting can often distract you from what is truly important about your business. This is especially true in the highly-competitive hospitality industry. That said, …

Continue Reading
Real Estate

14 Ideas to Bring Your Real Estate Postcards Up to Date

Direct mail postcards are one of the most popular tools available to marketers in the real estate industry. Unfortunately, innovation in real estate postcards has largely stagnated, even in today’s app-driven age. And while postcard printing continue to be as effective as they’ve ever been, a lot of them tend to look alike and follow …

Continue Reading
Political Mail Being Delivered
All Things Political

Delivery Options for Your Political Mail

One of the biggest questions that I am asked by candidates about political mail is the pros and cons of Every Door Direct Mail (EDDM) vs Presorted Standard Mail, the traditional method of sending political mail to a specific list.  Each has its own unique benefits as well as drawbacks. What is Every Door Direct …

Continue Reading
a selection of hotel print materials

3 Compelling Reasons to Update Your Hotel Print Materials

Hotel print materials are essential to this industry’s marketing. Everything from notepads, brochures, to flyers has been a part of hotel marketing for decades and will likely be a part of it for decades to come. But like all businesses, your hotel rebrands and changes to catch up with the times. That’s one good reason …

Continue Reading
Customer Spotlight

Customer Story: Hamptons Baby Gear

Traveling with children is an overwhelming task. While parents badly need that vacation, they can’t help but worry if their kids have everything they need. Hamptons local, Lisa Costa, experienced this during a family vacation in Arizona with her newborn and toddler. At first, she looked into purchasing new baby gear such as car seats …

Continue Reading