Online Printing and Marketing Tips
Cost-effective bed and breakfast (B&B) marketing isn’t about being cheap. It’s about understanding what expenses provide your business the most value in return, regardless of the actual price. A focus on cost-cutting can often distract you from what is truly important about your business. This is especially true in the highly-competitive hospitality industry. That said, …
Most businesses get a bump around the holidays, especially as we get closer and closer to Christmas. Restaurants have the opportunity to get in on this bump in the days leading up to Christmas, but they need to target their food and services just right. These restaurant Christmas promotion ideas are tried and tested ideas to get …
Direct mail postcards are one of the most popular tools available to marketers in the real estate industry. Unfortunately, innovation in real estate postcards has largely stagnated, even in today’s app-driven age. And while postcard printing continue to be as effective as they’ve ever been, a lot of them tend to look alike and follow …
Hotel print materials are essential to this industry’s marketing. Everything from notepads, brochures, to flyers has been a part of hotel marketing for decades and will likely be a part of it for decades to come. But like all businesses, your hotel rebrands and changes to catch up with the times. That’s one good reason …
Here’s the first thing you need to learn in Business Cards 101: You need them. The so-called freelance economy is on the rise, and with it, orders for business cards. As we can personally attest, the demand for business cards has grown in the past generation in step with the growth of small businesses. Recent …
Thanks to their compact size and elegant shape, square business cards are fast becoming a popular alternative to rectangular business cards. Since we introduced square business card printing, it has become one of our better selling options for creative professionals and sales teams from different industries. Unfortunately, square business card design tips specific to the …
Bad print ads are everywhere. From magazines and billboards, to EDDM postcards and posters, we’ve all seen print ads that cross the boundaries of good taste and design. As a printing company, we’ve seen things you wouldn’t believe. Don’t think that only inexperienced businesses make bad print ads either. Creating them can and will happen …
We previously touched on menu design in Create the Optimal Menu Layout with 13 Menu Hacks and 5 Menu Printing Design Tips That Will Entice You. But we’ve noticed that while there are plenty of articles online on the visual design and use experience of menus, there isn’t a lot of material out there specific …
CMYK printing is the standard in the industry. The reason printing uses CMYK comes down to an explanation of the colors themselves. CMY will cover most lighter color ranges quite easily, compared to using RGB. However, CMY by itself can’t create very deep dark colors like “true black,” so black (designated “K” for “key color”) is added. …
The full potential of postcards has yet to be fully explored by many businesses and designers. As most of us know them, postcards are often just a flat piece of cardstock with images. The ones you find sold on racks in tourist traps and office supply stores certainly tend to be in this format, but …