The road to economic recovery is littered with uncertainty. Challenges brought by the COVID-19 pandemic impact the fate of small businesses across the country. Where small business hiring is concerned, research data by the CBIZ Small Business Employment Index hints at a long-term COVID-19 economic impact. While the numbers vary per state, entrepreneurs all brace …
In 2015, the Centers for Disease Control and Prevention (CDC) estimated 3 million adults in the United States were diagnosed with Inflammatory Bowel Disease or IBD. Intestinal Fortitude founder, Will Jenkins, happens to be one of them. In 2012, Will suffered through recurring sickness which he thought was caused by food poisoning. After several trips …
There are times that in order to cross the 50% threshold to victory you have to expand the electorate. This can occur in partisan races where a district is skewed towards one party and you need to increase your share of independent voters, or in a down-ballot race with low voter turnout. According to the …
Nothing elevates a musical performance quite as a string ensemble can. Like art, string music requires talent, skills, and dedication to perfect. Natalie Lin, Artistic Director of Kinetic Ensemble, shares with us their story, mission, and what it takes for a young musical organization to bring classical music to the modern audience. Breaking the Stigma …
The Center for Disease Control (CDC) reports that approximately 12% of Americans, roughly 40 million people, take five or more medications regularly. Of this population, statistics show that poor medication management results in an abundance of ER visits, hospital stays, and doctor visits – all of which produce a crippling impact upon the US …
Many people skimp on their business cards, thinking they aren’t that important. They assume that these pieces will be thrown away moments after being handed out. Or that they can easily exchange contact information by exchanging phones at inputting each other’s numbers. But this attitude is what ends up making your business card an afterthought …
In a marketing piece as small but relevant as business cards, the choice of font can make or break the design. The purpose of business cards is to convey contact information, so the right font can clarify or muddle up such important details. Having your own palette of free fonts makes the task easier. Make …
Cost-effective bed and breakfast (B&B) marketing isn’t about being cheap. It’s about understanding what expenses provide your business the most value in return, regardless of the actual price. A focus on cost-cutting can often distract you from what is truly important about your business. This is especially true in the highly-competitive hospitality industry. That said, …
Most businesses get a bump around the holidays, especially as we get closer and closer to Christmas. Restaurants have the opportunity to get in on this bump in the days leading up to Christmas, but they need to target their food and services just right. These restaurant Christmas promotion ideas are tried and tested ideas to get …
This week’s Graphic Design Friday video details the steps you need to take and how to do them effectively for a successful direct mail campaign.
