The goal of political campaigns is usually to connect with more voters without increasing the spending. That said, scaling up takes more than just printing fewer materials or choosing the lowest-cost options. Campaigns can make their budgets go further by choosing materials that fit their goals, ordering common items in bulk, rolling out content that might change in stages, and …

Most campaigns usually face promotional hurdles, requiring last-minute printing and rush jobs. A new endorsement, pop-up events and debates, breaking news, or polling updates can all create an urgent need to change campaign strategies and print new materials. Sometimes, the materials just run out sooner than planned. No matter the reason, you still need to make smart choices about …