The American Heritage Dictionary defines a brochure as ‘a small book or pamphlet, often containing promotional material or product information.’ However, brochures can be large also and their contents may vary depending on the situation. Even in this cyber age, brochures are not out of fashion. Businesspersons still like brochure marketing for the personal touch …
To be a successful entrepreneur you need many things: money, drive, a business idea. Most importantly though, you need a great marketing plan. Part of that great marketing plan is developing or identifying your unique sales proposition (USP). Your USP tells consumers what you can do for them that none of your competitors can do …
Labels are everywhere. You see them on the hot sauce bottles in restaurants, on that package of vitamins you ordered, on the peanut butter jars in the grocery store. Labels are those permanent identifying marks on products in stores or mail packages. Don’t make the mistake of using pre-designed labels as these contain generic artwork …
David Ogilvy is someone to be admired. He is considered to be one of the greatest advertising minds ever. Some might say he shouldn’t be so admired for dropping out of college (what kind of image does that send to the kids?), but others say he should be admired for being able to start one …
