Online Printing and Marketing Tips
One of the memorable lines in the film 500 Days of Summer was spoken by the main character Tom Hansen (Joseph Gordon-Levitt). “Why make something disposable, like a building, when you can make something that lasts forever, like a greeting card?” Tom may have spoken about it in jest, but as a marketer, I have …
You need a business card. Business cards are essential to make a good first impression. If you are looking for investors for your startup, you need to have an attractive business card that will catch their attention. They create an aura of professionalism on your part and give an air of legitimacy to your business. …
The competitive landscape we find ourselves in today illustrates how important college education is for today’s youth. But while college students find opportunities to learn, the same students have less opportunities to grow in their faith — this, however, is nothing new. A group of pastors and youth workers first noticed this problem back in …
Postcards are an extremely efficient and flexible marketing tool. They can be applied to almost any business with an unparalleled targeting approach and wide reach. Hence, you would be remiss to not include postcards in your marketing strategy. No business should leave out postcard marketing. It doesn’t really matter what business you have or even …
Here’s the first thing you need to learn in Business Cards 101: You need them. The so-called freelance economy is on the rise, and with it, orders for business cards. As we can personally attest, the demand for business cards has grown in the past generation in step with the growth of small businesses. Recent …
We often get questions about how to properly format artwork for CMYK for good reason. Neglecting to convert your files from RGB to CMYK before printing can cause significant discrepancies between how your artwork’s colors appear on screen and how they appear in print. For this reason we recommend that you convert files from the …
Thanks to their compact size and elegant shape, square business cards are fast becoming a popular alternative to rectangular business cards. Since we introduced square business card printing, it has become one of our better selling options for creative professionals and sales teams from different industries. Unfortunately, square business card design tips specific to the …
Bad print ads are everywhere. From magazines and billboards, to EDDM postcards and posters, we’ve all seen print ads that cross the boundaries of good taste and design. As a printing company, we’ve seen things you wouldn’t believe. Don’t think that only inexperienced businesses make bad print ads either. Creating them can and will happen …
Why create a catalog? Well– catalogs have made a comeback, in a big way. With a massive return on investment, catalogs are superior to every digital equivalent, so more businesses are printing them than in previous years. If you’re interested in catalog printing, there are some guidelines you can follow to make your catalogs convert …
We previously touched on menu design in Create the Optimal Menu Layout with 13 Menu Hacks and 5 Menu Printing Design Tips That Will Entice You. But we’ve noticed that while there are plenty of articles online on the visual design and use experience of menus, there isn’t a lot of material out there specific …