Why Minimalist Brochure Design Works - Header
Graphic Design

Why Minimalist Brochure Design Works

In brochure design there are many styles and preferences ranging in extremes. Designs such as psychedelic and minimalism are perhaps two opposing poles when it comes to brochure design and brochure printing, and both have advocates and detractors. Let’s take a look at minimalist brochure design and what it brings to the table DISCLAIMER: The following …

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woman looking at yellow pages - an outdated church marketing strategy
Ideas for Churches

8 Outdated Church Marketing Strategies 

With a few exceptions, churches are not normally considered to be at the cutting edge of marketing. Church marketing strategies tend towards the conservative, and for the most part it makes perfect sense, given churches need to appeal to a very broad base of demographics. At some point, however, these strategies can cross the line from …

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Color Palette Pointers
Graphic Design

3 Color Palette Pointers for Effective Brochure Design

Brochures are an important part of any marketing campaign. When combined with other marketing tools such as social media and other print products, brochures can be highly effective. This is especially true when they are given to prospects that have already signaled interest in your product or service. Effective brochure design can help reduce waste, increase conversion rates, and …

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How to Start a Nonprofit Organization
Nonprofit

How to Start a Nonprofit Organization…The Right Way

Few opportunities are as rewarding as working or volunteering for a nonprofit– except perhaps for starting them! If you think working for a nonprofit isn’t rewarding enough, or if you have an advocacy other nonprofits don’t address, you can try starting one. We compiled this list to help you figure out how to start a nonprofit …

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7 Ways Marketing for Nonprofit Organizations Fails - Header
Nonprofit

7 Ways Marketing for Nonprofit Organizations Fails

Marketing for nonprofit organizations is not much different from marketing for any other enterprise. The problem is it seems that many nonprofits (NPOs) don’t realize this, or at least haven’t quite internalized it. This often leads nonprofits to be less effective than for-profit enterprises with similar initial capitalization. Here are some areas NPO marketing fails. 7.) …

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Title image for "9 Features of Ideal Content for Nonprofit Donors"
Nonprofit

9 Features of Ideal Content for Nonprofit Donors

When creating content for nonprofit donors, it helps to have a specific goal. When creating goals for content projects, most nonprofit marketers will obviously agree donor acquisition is important, but consider this: 3 out of 4 new donors only make a one-time donation. 2 out of 3 American donors report being turned off by nonprofit marketing Acquiring …

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Flat Design Logo
Graphic Design

Flat design logo tutorial – Tipster Friday

Today, Ara continues the discussion of flat design. Last week she talked about what it is that makes flat design so cool. In today’s Tipster Friday video, she has a Photoshop tutorial for a flat design logo. In the tutorial, Ara walks you step by step through creating this diamond. Our tipster is an expert …

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