Hotel

3 Overlooked Hotel Marketing Ideas That Will Draw More Guests

These days, it’s not just other hotels that you have to worry about. Services such as AirBNB now pose a threat to traditional hotel accommodations. While the scale of this threat is still being debated, it’s clear enough that the old hotel marketing paradigm has been upended. While still necessary, having a website and decent …

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Simple brochure design example
Graphic Design

4 Tips on Effective Simple Brochure Design

We’ve already covered Why Minimalist Brochure Design Works, in a previous article. But just because you may be familiar with minimalist design, it doesn’t always mean you’re ready to try it. It can be deceptively tricky, and it can take a lot of work to make a design following minimalist philosophies truly stand out. Misuse …

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Creating Better Educational Brochures
Education

Ramp Up Enrollment With These Tips for School Brochures

Not all educational brochures are equal. But you wouldn’t necessarily know that, considering many of them look the same. This is unfortunate given how much a brochure can affect the perception of a school’s brand. Brochures also have an immense potential for attracting potential students. Don’t be like the other schools. Follow these guidelines to …

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Nonprofit terms and lingo can be confusing.
Nonprofit

Nonprofit Terms You Should Know

Nonprofit organizations (NPOs) have their own commonly-used jargon, just like any other community. Nonprofit terms share many similarities with nomenclature used by regular for-profit businesses. The main differences come when describing sources of income and restrictions of their use. For anyone looking to start a nonprofit, or join one, there are a few exclusively nonprofit terms that …

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woman looking at yellow pages - an outdated church marketing strategy
Ideas for Churches

8 Outdated Church Marketing Strategies 

With a few exceptions, churches are not normally considered to be at the cutting edge of marketing. Church marketing strategies tend towards the conservative, and for the most part it makes perfect sense, given churches need to appeal to a very broad base of demographics. At some point, however, these strategies can cross the line from …

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Color Palette Pointers
Graphic Design

3 Color Palette Pointers for Effective Brochure Design

Brochures are an important part of any marketing campaign. When combined with other marketing tools such as social media and other print products, brochures can be highly effective. This is especially true when they are given to prospects that have already signaled interest in your product or service. Effective brochure design can help reduce waste, increase conversion rates, and …

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How to Start a Nonprofit Organization
Nonprofit

How to Start a Nonprofit Organization…The Right Way

Few opportunities are as rewarding as working or volunteering for a nonprofit– except perhaps for starting them! If you think working for a nonprofit isn’t rewarding enough, or if you have an advocacy other nonprofits don’t address, you can try starting one. We compiled this list to help you figure out how to start a nonprofit …

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7 Ways Marketing for Nonprofit Organizations Fails - Header
Nonprofit

7 Ways Marketing for Nonprofit Organizations Fails

Marketing for nonprofit organizations is not much different from marketing for any other enterprise. The problem is it seems that many nonprofits (NPOs) don’t realize this, or at least haven’t quite internalized it. This often leads nonprofits to be less effective than for-profit enterprises with similar initial capitalization. Here are some areas NPO marketing fails. 7.) …

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Title image for "9 Features of Ideal Content for Nonprofit Donors"
Nonprofit

9 Features of Ideal Content for Nonprofit Donors

When creating content for nonprofit donors, it helps to have a specific goal. When creating goals for content projects, most nonprofit marketers will obviously agree donor acquisition is important, but consider this: 3 out of 4 new donors only make a one-time donation. 2 out of 3 American donors report being turned off by nonprofit marketing Acquiring …

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