Online Printing and Marketing Tips
Table of Contents 1. Intro2. Key Features of a Postcard3. Postcard Design Checklist4. Key Takeaway5. FAQs6. Conclusion7. Related Articles Postcards may be simple and small, but they’re an impactful way of connecting with people. From the design on the front to the stamp box on the back, each detail can play a role in how …
Postcards remain a favorite among businesses when it comes to Every Door Direct Mail (EDDM) marketing. They’re affordable, eye-catching, and informative, perfect for an area-wide promotional campaign that showcases your brand’s products, services, and special offers to all households’ mailboxes. But before you start printing and sending postcards, it’s essential to follow EDDM guidelines implemented …
Now that the gift-giving season is in full swing, postcards aren’t usually the first thing you’d consider when considering gift ideas. But when you think about it, these unassuming stationery pieces are surprisingly thoughtful presents. Keep reading and get to know Pacific Coast Artisans, an Oregon-based artist who crafts postcards and greeting cards for all …
Postcard marketing is a powerful tool for businesses of any size. Small businesses stand to benefit the most, thanks to the leverage a postcard campaign can provide. It’s a promotional strategy that small to medium business owners can easily afford while enjoying profitable and measurable results. The USPS Mail Moments Review reported that 86% of respondents take time …
Cost-effective bed and breakfast (B&B) marketing isn’t about being cheap. It’s about understanding what expenses provide your business the most value in return, regardless of the actual price. A focus on cost-cutting can often distract you from what is truly important about your business. This is especially true in the highly-competitive hospitality industry. That said, …
Direct mail postcards are one of the most popular tools available to marketers in the real estate industry. Unfortunately, innovation in real estate postcards has largely stagnated, even in today’s app-driven age. And while postcard printing continue to be as effective as they’ve ever been, a lot of them tend to look alike and follow …
One of the biggest questions that I am asked by candidates about political mail is the pros and cons of Every Door Direct Mail (EDDM) vs Presorted Standard Mail, the traditional method of sending political mail to a specific list. Each has its own unique benefits as well as drawbacks. What is Every Door Direct …
Hotel print materials are essential to this industry’s marketing. Everything from notepads, brochures, to flyers has been a part of hotel marketing for decades and will likely be a part of it for decades to come. But like all businesses, your hotel rebrands and changes to catch up with the times. That’s one good reason …
Traveling with children is an overwhelming task. While parents badly need that vacation, they can’t help but worry if their kids have everything they need. Hamptons local, Lisa Costa, experienced this during a family vacation in Arizona with her newborn and toddler. At first, she looked into purchasing new baby gear such as car seats …
With over 44,000 followers on Instagram (and climbing), KB Cute Designs must be doing something right. Kerri Blaser, the operator and supermom behind this small business is a shining example of how to use social media to connect with your audience. Kerri operates her business out of Mesa, Arizona. She sells sewn baby products — …