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According to Rick Warren, Easter is the only day of the year many people in your community will attend church, which makes Easter a great opportunity to reach out and make visitors feel as welcomed as possible. Here are 6 ways of reaching out to first time visitors: Extra Signage Regular attendees may know which …
Not all educational brochures are equal. But you wouldn’t necessarily know that, considering many of them look the same. This is unfortunate given how much a brochure can affect the perception of a school’s brand. Brochures also have an immense potential for attracting potential students. Don’t be like the other schools. Follow these guidelines to …
Is printing for schools still relevant? Let’s put it this way. We went into the online printing business well over a decade ago. It was the time it seemed everyone was predicting the demise of print. Kindles and e-readers were only starting to become a thing, and iPads weren’t even on the horizon. Fast forward …
Nonprofit organizations (NPOs) have their own commonly-used jargon, just like any other community. Nonprofit terms share many similarities with nomenclature used by regular for-profit businesses. The main differences come when describing sources of income and restrictions of their use. For anyone looking to start a nonprofit, or join one, there are a few exclusively nonprofit terms that …
Can food and humor mix? So much better than you’d expect! Whether you’re a bar or restaurant owner, work in restaurant marketing, or are a self-proclaimed foodie, you’ll appreciate these tasty food puns. Humor is also a useful tool for making both online and offline marketing more memorable, so read on for more tips on how …
It’s no secret bars, restaurants, and cafes use menu hacks to increase sales. What might surprise you is the sheer sophistication that goes into them. You might want to try some of these hacks for your own menus. Here are a few common tricks of the trade you can use to increase revenue with every sale. …
According to the latest data, college enrollment has dropped from approximately 21 million in 2010 to 20.2 million in 2014. Forecasts predict the pattern will hold through 2016 and beyond. This drop in enrollment has spurred institutions of higher learning to increase their marketing efforts, with a corresponding increase in the sophistication of their college …
Whether as a simple way to tell the staff a room is ready for cleaning, as a means to offer different services, or simply as a giveaway, hotel door hangers are an expected part of the “hotel experience.” It’s unfortunate so many hotels seem to phone it in with their door hangers. But as with everything else …
I saw quite the innovative 4th of July marketing idea over the weekend. It’s simple, yet it works so well.
Just dump a bucket of ice water on your head and you’re golden. Your nonprofit will raise tens of millions of dollars in one month. OK, maybe not all nonprofit fundraising is that simple, but what is the answer? Nonprofit fundraising saw a new spectrum of awareness this month with the creation of the “Ice …
