fill beds year round bed and breakfast
Hotel

Cost-Effective B&B Marketing That Will Fill Beds Year-Round

Cost-effective bed and breakfast (B&B) marketing isn’t about being cheap. It’s about understanding what expenses provide your business the most value in return, regardless of the actual price. A focus on cost-cutting can often distract you from what is truly important about your business. This is especially true in the highly-competitive hospitality industry. That said, …

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Print Materials for Restaurant Christmas Promotion Ideas
Bar and Restaurant

5 Festive Restaurant Christmas Promotion Ideas

Most businesses get a bump around the holidays, especially as we get closer and closer to Christmas. Restaurants have the opportunity to get in on this bump in the days leading up to Christmas, but they need to target their food and services just right. These restaurant Christmas promotion ideas are tried and tested ideas to get …

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Real Estate

14 Ideas to Bring Your Real Estate Postcards Up to Date

Direct mail postcards are one of the most popular tools available to marketers in the real estate industry. Unfortunately, innovation in real estate postcards has largely stagnated, even in today’s app-driven age. And while printed postcards continue to be as effective as they’ve ever been, a lot of them tend to look alike and follow …

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Political Mail Being Delivered
All Things Political

Delivery Options for Your Political Mail

One of the biggest questions that I am asked by candidates about political mail is the pros and cons of Every Door Direct Mail (EDDM) vs Presorted Standard Mail, the traditional method of sending political mail to a specific list.  Each has its own unique benefits as well as drawbacks. What is Every Door Direct …

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a selection of hotel print materials
Hotel

3 Compelling Reasons to Update Your Hotel Print Materials

Hotel print materials are essential to this industry’s marketing. Everything from notepads, brochures, to flyers has been a part of hotel marketing for decades and will likely be a part of it for decades to come. But like all businesses, your hotel rebrands and changes to catch up with the times. That’s one good reason …

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Hotel

3 Overlooked Hotel Marketing Ideas That Will Draw More Guests

These days, it’s not just other hotels that you have to worry about. Services such as AirBNB now pose a threat to traditional hotel accommodations. While the scale of this threat is still being debated, it’s clear enough that the old hotel marketing paradigm has been upended. While still necessary, having a website and decent …

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