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An impressive resume is not enough to get you elected. Yes, your achievements can help you build a strong candidate profile. But to clearly and concisely communicate your vision to the people, now that takes something else. Something shorter. Political direct mail gives you that platform to connect with the electorate by highlighting the most impactful …
Cost-effective bed and breakfast (B&B) marketing isn’t about being cheap. It’s about understanding what expenses provide your business the most value in return, regardless of the actual price. A focus on cost-cutting can often distract you from what is truly important about your business. This is especially true in the highly-competitive hospitality industry. That said, …
Restaurants and bars typically experience a spike in the number of patrons during the holiday season. However, not all of them effectively utilize this patronage to increase their restaurant holiday sales. If this sounds familiar, take a slightly different approach this year. With some forethought, it’s possible for you to dramatically increase holiday revenue. Here are …
Most businesses get a bump around the holidays, especially as we get closer and closer to Christmas. Restaurants have the opportunity to get in on this bump in the days leading up to Christmas, but they need to target their food and services just right. These restaurant Christmas promotion ideas are tried and tested ideas to get …
Direct mail postcards are one of the most popular tools available to marketers in the real estate industry. Unfortunately, innovation in real estate postcards has largely stagnated, even in today’s app-driven age. And while printed postcards continue to be as effective as they’ve ever been, a lot of them tend to look alike and follow …
One of the biggest questions that I am asked by candidates about political mail is the pros and cons of Every Door Direct Mail (EDDM) vs Presorted Standard Mail, the traditional method of sending political mail to a specific list. Each has its own unique benefits as well as drawbacks. What is Every Door Direct …
Hotel print materials are essential to this industry’s marketing. Everything from notepads, brochures, to flyers has been a part of hotel marketing for decades and will likely be a part of it for decades to come. But like all businesses, your hotel rebrands and changes to catch up with the times. That’s one good reason …
The church postcard is a hidden gem when it comes to marketing church events and community outreach. Sure, the traditional poster or banner can get the job done when it comes to informing church members about the specifics of your event. However, using postcards can put that information into the hands of customers. They will …
These days, it’s not just other hotels that you have to worry about. Services such as AirBNB now pose a threat to traditional hotel accommodations. While the scale of this threat is still being debated, it’s clear enough that the old hotel marketing paradigm has been upended. While still necessary, having a website and decent …
We previously touched on menu design in Create the Optimal Menu Layout with 13 Menu Hacks and 5 Menu Printing Design Tips That Will Entice You. But we’ve noticed that while there are plenty of articles online on the visual design and use experience of menus, there isn’t a lot of material out there specific …