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Direct mail postcards are one of the most popular tools available to marketers in the real estate industry. Unfortunately, innovation in real estate postcards has largely stagnated, even in today’s app-driven age. And while postcard printing continue to be as effective as they’ve ever been, a lot of them tend to look alike and follow …
One of the biggest questions that I am asked by candidates about political mail is the pros and cons of Every Door Direct Mail (EDDM) vs Presorted Standard Mail, the traditional method of sending political mail to a specific list. Each has its own unique benefits as well as drawbacks. What is Every Door Direct …
Hotel print materials are essential to this industry’s marketing. Everything from notepads, brochures, to flyers has been a part of hotel marketing for decades and will likely be a part of it for decades to come. But like all businesses, your hotel rebrands and changes to catch up with the times. That’s one good reason …
Church postcards are hidden gems when it comes to marketing church events and community outreach. Sure, the traditional poster or banner can get the job done when it comes to informing church members about the specifics of your event. However, using postcards can put that information into the hands of customers. They will have a …
These days, it’s not just other hotels that you have to worry about. Services such as AirBNB now pose a threat to traditional hotel accommodations. While the scale of this threat is still being debated, it’s clear enough that the old hotel marketing paradigm has been upended. While still necessary, having a website and decent …
We previously touched on menu design in Create the Optimal Menu Layout with 13 Menu Hacks and 5 Menu Printing Design Tips That Will Entice You. But we’ve noticed that while there are plenty of articles online on the visual design and use experience of menus, there isn’t a lot of material out there specific …
There’s incredible pressure for many church leaders these days to keep up with technology and the ever evolving options for products and services. Fortunately, the vast array of choices have not left churches behind. There are many top-notch church apps and web-based products tailor-made to fit any ministry’s needs. There are also many apps in …
What is Schema.org? If you’re like most small businesses, you probably need a short background on what Schema.org is before we can understand if the newly introduced Schema markup for restaurant menus. Schema.org About Page Schema.org is a collaboration between the world’s biggest search engines –Google, Bing, Yandex, and Yahoo! to create a “database schema” …
According to Rick Warren, Easter is the only day of the year many people in your community will attend church, which makes Easter a great opportunity to reach out and make visitors feel as welcomed as possible. Here are 6 ways of reaching out to first time visitors: Extra Signage Regular attendees may know which …
From the time it was introduced in Europe by Johannes Gutenberg up to the present, church printing has played a central role in spreading Christian faith and values. Indeed, the first book Gutenberg printed was a copy of the Bible. But church printing isn’t just about bibles and programs. Printing has a central role in …
