What are the essential characteristics of amazing business cards? A great first impression is, in my opinion, the number one requirement of an amazing business card. Indeed, aggressive marketing is a huge factor in your success, but it will always start with the first step. Business cards can help you sell yourself even before you …
Your choice of color is critical to your business. The psychological effect of color decisions, especially in your branding, has great impact on how your business will be perceived. Colors have their own values associated with them both consciously and subconsciously. Understanding these associations can make communicating to your target audience effectively. With business cards, …
The holiday season is under way and you know what that means—it’s prime calendar season! We’ve been seeing calendar orders pick up for the last few weeks as everyone begins to prepare their awesome promotional calendar designs. This got me thinking, what else can we do to make calendars even more interesting? A lot of …
All font, design, content, and creative considerations in a business card boil down to one thing—How memorable are they? In every industry, business cards are handed out and received so often that you need to stand out. Having a traditional rectangular business card may not be enough for you. What you need is a die-cut …
Church postcards are hidden gems when it comes to marketing church events and community outreach. Sure, the traditional poster or banner can get the job done when it comes to informing church members about the specifics of your event. However, using postcards can put that information into the hands of customers. They will have a …
Postcard marketing is one of the least expensive but most effective ways to advertise. In fact, direct mail campaigns blow digital channels out of the water with their great response rates. According to the Direct Marketing Association, postcards enjoy a 5.7% household response rate, significantly higher than online channels. However, not every postcard marketing campaign …
Debt is not an easy thing to discuss with anyone. While some can easily traverse the complicated road to financial freedom, many fall short of that goal. Fortunately, there are nonprofit organizations like Transformance USA. Their mission is simple: to assess a person’s financial situation, give suggestions to get them out of the hole they’re …
One of the memorable lines in the film 500 Days of Summer was spoken by the main character Tom Hansen (Joseph Gordon-Levitt). “Why make something disposable, like a building, when you can make something that lasts forever, like a greeting card?” Tom may have spoken about it in jest, but as a marketer, I have …
You need a business card. Business cards are essential to make a good first impression. If you are looking for investors for your startup, you need to have an attractive business card that will catch their attention. They create an aura of professionalism on your part and give an air of legitimacy to your business. …
The competitive landscape we find ourselves in today illustrates how important college education is for today’s youth. But while college students find opportunities to learn, the same students have less opportunities to grow in their faith — this, however, is nothing new. A group of pastors and youth workers first noticed this problem back in …