Postcards are an extremely efficient and flexible marketing tool. They can be applied to almost any business with an unparalleled targeting approach and wide reach. Hence, you would be remiss to not include postcards in your marketing strategy. No business should leave out postcard marketing. It doesn’t really matter what business you have or even …
Here’s the first thing you need to learn in Business Cards 101: You need them. The so-called freelance economy is on the rise, and with it, orders for business cards. As we can personally attest, the demand for business cards has grown in the past generation in step with the growth of small businesses. Recent …
We often get questions about how to properly format artwork for CMYK for good reason. Neglecting to convert your files from RGB to CMYK before printing can cause significant discrepancies between how your artwork’s colors appear on screen and how they appear in print. For this reason we recommend that you convert files from the …
Thanks to their compact size and elegant shape, square business cards are fast becoming a popular alternative to rectangular business cards. Since we introduced square business card printing, it has become one of our better selling options for creative professionals and sales teams from different industries. Unfortunately, square business card design tips specific to the …
Bad print ads are everywhere. From magazines and billboards, to EDDM postcards and posters, we’ve all seen print ads that cross the boundaries of good taste and design. As a printing company, we’ve seen things you wouldn’t believe. Don’t think that only inexperienced businesses make bad print ads either. Creating them can and will happen …
Why create a catalog? Well– catalogs have made a comeback, in a big way. With a massive return on investment, catalogs are superior to every digital equivalent, so more businesses are printing them than in previous years. If you’re interested in catalog printing, there are some guidelines you can follow to make your catalogs convert …
We previously touched on menu design in Create the Optimal Menu Layout with 13 Menu Hacks and 5 Menu Printing Design Tips That Will Entice You. But we’ve noticed that while there are plenty of articles online on the visual design and use experience of menus, there isn’t a lot of material out there specific …
CMYK printing is the standard in the industry. The reason printing uses CMYK comes down to an explanation of the colors themselves. CMY will cover most lighter color ranges quite easily, compared to using RGB. However, CMY by itself can’t create very deep dark colors like “true black,” so black (designated “K” for “key color”) is added. …
The full potential of postcards has yet to be fully explored by many businesses and designers. As most of us know them, postcards are often just a flat piece of cardstock with images. The ones you find sold on racks in tourist traps and office supply stores certainly tend to be in this format, but …
We’ve already covered Why Minimalist Brochure Design Works, in a previous article. But just because you may be familiar with minimalist design, it doesn’t always mean you’re ready to try it. It can be deceptively tricky, and it can take a lot of work to make a design following minimalist philosophies truly stand out. Misuse …