Custom stickers are popular for helping amplify a business’ branding efforts or an advocacy’s cause. They’re eye-catching, easy to hand out, affordable, and last a long time. However, not all stickers have the same impact. Some are used immediately while others are ignored or discarded. In this article, we explore different ways how to design …
Creating your first branded sticker design can be overwhelming for most first-timers or novice business owners. You may have a look or feel in mind, but the range of features and choices is overwhelming. Your choice of material, format, shape, and coating will determine the quality of your stickers. To help you through the options …
Cost reductions are a necessary adjustment in any company. Packaging is one of the first aspects to cut down on as it won’t compromise other more essential aspects, such as product manufacturing and operations. However, it’s important to keep the package’s quality in mind as it physically represents your business. The goal is to save …
The Center for Disease Control (CDC) reports that approximately 12% of Americans, roughly 40 million people, take five or more medications regularly. Of this population, statistics show that poor medication management results in an abundance of ER visits, hospital stays, and doctor visits – all of which produce a crippling impact upon the US …
Many people skimp on their business cards, thinking they aren’t that important. They assume that these pieces will be thrown away moments after being handed out. Or that they can easily exchange contact information by exchanging phones at inputting each other’s numbers. But this attitude is what ends up making your business card an afterthought …
In a marketing piece as small but relevant as business cards, the choice of font can make or break the design. The purpose of business cards is to convey contact information, so the right font can clarify or muddle up such important details. Having your own palette of free fonts makes the task easier. Make …
Cost-effective bed and breakfast (B&B) marketing isn’t about being cheap. It’s about understanding what expenses provide your business the most value in return, regardless of the actual price. A focus on cost-cutting can often distract you from what is truly important about your business. This is especially true in the highly-competitive hospitality industry. That said, …
Most businesses get a bump around the holidays, especially as we get closer and closer to Christmas. Restaurants have the opportunity to get in on this bump in the days leading up to Christmas, but they need to target their food and services just right. These restaurant Christmas promotion ideas are tried and tested ideas to get …
This week’s Graphic Design Friday video details the steps you need to take and how to do them effectively for a successful direct mail campaign.
Yes, you can use your own postage printing equipment to place postage on your printed postcards and envelopes. If you want to print your own postage on postcards, it’s important that you choose the right paper and coating so that your equipment isn’t damaged. The best coating choice will offer protection and enhance the color …