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Today’s churches face the challenge of drawing in new and consistent attendance. Few Americans are showing up for church and no longer maintain religious affiliations. In 2020, 47% of Americans said they belonged to a church, synagogue, or mosque—a number lower than 50% in 2018. The number of Americans who don’t identify with a religion …
There’s no doubt about it – the candidate who attracts the most attention during campaign season has a higher chance of getting elected. Come election day, the names voters recall the most will ultimately emerge as the winners. According to political strategist Celinda Lake, “whether you’re Pepsi or Obama, you have to run a campaign …
There are times that in order to cross the 50% threshold to victory you have to expand the electorate. This can occur in partisan races where a district is skewed towards one party and you need to increase your share of independent voters, or in a down-ballot race with low voter turnout. According to the …
Cost-effective bed and breakfast (B&B) marketing isn’t about being cheap. It’s about understanding what expenses provide your business the most value in return, regardless of the actual price. A focus on cost-cutting can often distract you from what is truly important about your business. This is especially true in the highly-competitive hospitality industry. That said, …
Most businesses get a bump around the holidays, especially as we get closer and closer to Christmas. Restaurants have the opportunity to get in on this bump in the days leading up to Christmas, but they need to target their food and services just right. These restaurant Christmas promotion ideas are tried and tested ideas to get …
Direct mail postcards are one of the most popular tools available to marketers in the real estate industry. Unfortunately, innovation in real estate postcards has largely stagnated, even in today’s app-driven age. And while postcard printing continue to be as effective as they’ve ever been, a lot of them tend to look alike and follow …
One of the biggest questions that I am asked by candidates about political mail is the pros and cons of Every Door Direct Mail (EDDM) vs Presorted Standard Mail, the traditional method of sending political mail to a specific list. Each has its own unique benefits as well as drawbacks. What is Every Door Direct …
Hotel print materials are essential to this industry’s marketing. Everything from notepads, brochures, to flyers has been a part of hotel marketing for decades and will likely be a part of it for decades to come. But like all businesses, your hotel rebrands and changes to catch up with the times. That’s one good reason …
Church postcards are hidden gems when it comes to marketing church events and community outreach. Sure, the traditional poster or banner can get the job done when it comes to informing church members about the specifics of your event. However, using postcards can put that information into the hands of customers. They will have a …
We previously touched on menu design in Create the Optimal Menu Layout with 13 Menu Hacks and 5 Menu Printing Design Tips That Will Entice You. But we’ve noticed that while there are plenty of articles online on the visual design and use experience of menus, there isn’t a lot of material out there specific …