Writing Tips

On Writing an Effective Marketing Message

With the ever-increasing use of texting, instant messaging, email and other forms of modern communication, it may be easy to overlook grammatical errors in marketing materials such as brochures. However, business marketing is not the place to become lax in the correct use of language. In fact, an effective marketing message depends on the ability to communicate intelligently and confidently with consumers.

Use Correct Grammar

Brochure printing is a valuable marketing tool. Small yet informative, many people will keep color brochures handy for reference when making a decision related to the brochure topic. Incorporating informative and persuasive copy is the key to a successful marketing brochure. Informative and persuasive copy relies on the correct use of grammar to make a favorable impression on a reader who is developing their opinion of your business. Seemingly insignificant mistakes in grammar can adversely affect a reader’s opinion of your business and your ability to meet their needs.

Build Credibility

Your brochure’s information should build credibility with consumers in your business’s abilities to meet their needs. Use testimonial examples to demonstrate how consumers will benefit from using your product as opposed to the competition’s product. Build up the idea that your business is the best answer to the customer’s needs throughout the entire brochure. Consider what objections might be raised and preempt them with the facts supporting your superior product.

Include Calls to Action

Throughout your brochure, it’s important to insert various calls to action that lead the customer to contact your business. Rather than include every possible piece of information a customer may need, try to create curiosity and a desire to find out more. Keep the pages of your brochure neat and attractive by using one easy to read font throughout the body text and one for the headings. Make sure the alignment is orderly and consistent. Place a note on how customers can contact you every one or two pages. A well written brochure will have the majority of readers wanting to know your contact information, by website, telephone or email. Give them plenty of ways to reach you!

For this brochure printing project, and those printed marketing projects in the future,   keep in mind the importance of correct grammar and customer testimonials as a way to build your credibility and create curiosity with consumers.