I know business cards have been around forever, but they are still some of the most powerful marketing weapons available to the small business owner. Even in the digital age, the business card adapts and makes new innovations to business networking its own. It has gotten better over time and it’s still improving, as new …
In a pile of business cards, yours need to stand out to be seen. There are a number of ways you can do this. PrintPlace.com has a lot of options from paper, coating, color, and cutting options to create your unique business cards.
Forget generic, store-bought greeting cards that your recipients will not think twice about throwing away. This season, design your own custom greeting cards that you can use to send heartfelt messages to your customers. Custom greeting cards are the perfect seasonal marketing strategy without breaking the budget. And with today’s graphics editing software, it has …
What are the essential characteristics of amazing business cards? A great first impression is, in my opinion, the number one requirement of an amazing business card. Indeed, aggressive marketing is a huge factor in your success, but it will always start with the first step. Business cards can help you sell yourself even before you …
Your choice of color is critical to your business. The psychological effect of color decisions, especially in your branding, has great impact on how your business will be perceived. Colors have their own values associated with them both consciously and subconsciously. Understanding these associations can make communicating to your target audience effectively. With business cards, …
All font, design, content, and creative considerations in a business card boil down to one thing—How memorable are they? In every industry, business cards are handed out and received so often that you need to stand out. Having a traditional rectangular business card may not be enough for you. What you need is a die-cut …
Church postcards are hidden gems when it comes to marketing church events and community outreach. Sure, the traditional poster or banner can get the job done when it comes to informing church members about the specifics of your event. However, using postcards can put that information into the hands of customers. They will have a …
Postcard marketing is one of the least expensive but most effective ways to advertise. In fact, direct mail campaigns blow digital channels out of the water with their great response rates. According to the Direct Marketing Association, postcards enjoy a 5.7% household response rate, significantly higher than online channels. However, not every postcard marketing campaign …
One of the memorable lines in the film 500 Days of Summer was spoken by the main character Tom Hansen (Joseph Gordon-Levitt). “Why make something disposable, like a building, when you can make something that lasts forever, like a greeting card?” Tom may have spoken about it in jest, but as a marketer, I have …
Magazine printing is thriving in this digital age, but not in a way you might expect. Magazines and the Internet But before we delve into that, let’s talk about magazines themselves and the situation with digital. When you think about magazines, you probably think of celebrity-focused, fashion, or even gossip publications that you can find …
