January 12, 2014
5 Direct Marketing Tips for Halloween
Halloween is the second largest decorating holiday and the sixth largest spending holiday, according to the National Retail Federation. Take advantage of the fun surrounding Halloween with some spooky direct marketing or mailing services. Below are five ways to incorporate some Halloween spirit into your business this year.
1. Create a Haunted House
Hosting a haunted house at your business location is a great way to draw in new customers and build awareness of your company and products. The "trick" to a successful haunting is to plan thoroughly and advertise well. Hang posters in the area, mail postcards, and send out invitations. You might even be able to get a local newspaper to write a press release on the event.
2. Offer a "Treat"
Send out brochures or postcards with a holiday incentive. A car dealership could offer no money down, or a retail clothing store could give away 20% off coupons. Use a play on words, such as "No tricks! Only our no money down treat!"
3. Tell Ghost Stories
When mailing flyers, brochures, or catalogs, include spooky stories of local hauntings. Everyone loves to read of ghostly legends during Halloween, so insure that your marketing materials get read by including the haunting titles on the front cover. Place several stories throughout the catalog so that readers have to flip past your products to read them.
4. Give Away Halloween Safety Tips
In your Halloween direct mail, invite customers into the store or ask them to visit your website for some trick or treating safety tips. This works well for parents, especially if you include a free gift with the tips.
5. Host Safe Trick or Treating
If your business is located in a plaza or shopping mall, get your neighboring businesses involved in hosting a trick or treat event. Set a specified time on Halloween evening, advertise with flyers and posters, decorate with cobwebs and spiders, dress up as ghouls and goblins, serve candy to the kids and promotional literature with discounts to the parents.
Whatever your direct marketing campaign plans for Halloween, remember to be creative. Don't be afraid to go all out on your costume. Consumers love when their favorite retailer shows a little goulish spirit during the holiday.
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