Better Type Layout for Your Booklet
When designing the type layout for booklet printing or catalog printing, you must consider both the overall look and readability. Booklets contain a fair amount of text, which can be a cause for worry if the type layout is poorly planned. Make reading easy on people by choosing appropriate fonts and laying out the type in a way that aids the reader’s eye.
The leading is the space between lines. It is measured from the baseline of one line of text to the baseline of the line of text below. The longer the line of text, the larger the leading needs to be, or else the reader’s eye will jump lines. Fonts with larger x heights need larger leadings for balance because the font appears larger.
Characters per Line
In general, a line should be no more than 60 characters long, including spaces. Any longer and readers have a hard time keeping their eyes on one line at a time.
Use an Oldstyle font such as Goudy or Garamond, or a Sans Serif font like New Century Schoolbook or Clarendon for large blocks of text because they have traditional shapes that are easier to read. For headings and pull quotes, you can use something more modern.
Lightweight fonts with thin lines should have a little more space between letters because they have more space within the letters. Heavy weight fonts have less space inside the letters so they should have less space between letters to keep the typeface looking balanced.
The space between words when booklet printing should be wide enough to separate the words, but not too wide or the reader’s eye will not flow smoothly from word to word.
Number of Fonts
Only use two or three fonts for booklet printing. Using more fonts than that will make your booklet seem chaotic. Use one font for the body text, one for the headings, and one for special elements like the title and pull quotes. Give a lot of contrast between headings and body text for interest.
Repeat any stylistic elements throughout the booklet to keep it looking professional. If you use a large drop cap at the beginning of one page, do so on every page. If you center the heading on one page, then do the same for headings on every other page. Booklet printing relies on readability for success. Take your time when choosing the fonts and creating the layout for your type, and your readers will be more likely to read enough to remember your message.
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