January 12, 2014
Typography Tips that Work
Typography is one factor of booklet printing that decides whether or not your booklet gets read by customers. Every aspect of the text in a booklet—line spacing, fonts, character spacing, etc.—plays a significant role in a customer’s reading experience and must therefore be carefully considered when printing your booklets. Here is some expert advice that would help work out the kinks in your booklet typography and ensure good booklet sales.
Leading refers to the amount of space that you allow between each line of text in your booklet. This is an important consideration in improving the ease of readability of your print, saving your customers from unnecessarily straining their eyes just to make out the words in your booklet. Depending on different things such as typeface and print size, good leading is generally about 2-5 pts larger than your chosen font size. In cases where you are uncertain on whether your leading is good or not, go with what feels most comfortable to read.
Another space consideration is the measure, and this simply refers to how wide you want the text in your booklets to be. The key to choosing a good measure is in judging eye movement as you read through a paragraph of text. Too wide and your eyes will have a hard time moving back and forth the page; too narrow and your eyes would be strained from having to move quickly from left to right as you read downwards. Take note that font size is entwined with this factor as well, but the general rule to follow is moderation.
Tracking and kerning
These two can be bundled up together nicely since both of them involve the proper spacing between texts within a single line. While tracking applies to pairs of words within a line, kerning is more focused on letter pairs, and what binds these two concepts together is that they both prevent text from running into each other. Proper tracking and kerning ensures that there will be no distortions in the final print, making your booklet more reader-friendly.
Font Face Frenzy
When choosing font faces for your text, both for the headings and the inside-content, it is a good idea to limit yourself to only two—at most three—font faces. While there are many varieties and alternatives to choose from, this does not mean that you should try to put in as many font faces as you can within a single booklet. Not only is this unnecessarily impractical when it comes to editing, it also does not help customers in any way with reading your booklet; in fact, it makes things harder. Two for simplicity and three for variety is the rule.
Typography in booklets, just as much as in other forms of printed media, is one of the things that would set your booklets apart from the rest. Other booklets may use the same paper and ink as the one you use, but with a better understanding of booklet typography, you are sure to come out on top.
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