Given the inherent qualities of a brochure, its effectiveness depends on its design and contents.

January 12, 2014

Marketing Brochures

One thing businesses should always remember when advertising their brand is to utilize a wide range of marketing materials. Putting all your eggs in one basket is a big “no-no” with marketers; engaging more than one medium ensures a wider audience is reached.

Custom marketing brochures are a tool most businesses employ since brochures have the weight and portability of a postcard, combined with four times the amount of design real estate. Given these inherent qualities of a brochure, its effectiveness now depends on its design and contents, and ultimately on how your marketing team implements their strategies to advertise your company's products and services.

There are some considerations you need to take into account when designing your brochures. Here is a brief list of basic marketing brochure design guidelines:

Know your target audience and market segment. Knowing what your intended readers like to see can give you an edge in gaining their attention and interest. Being aware of what appeals to them can help your team conceive the most effective design for your marketing brochure. This awareness can also guide you when you start formulating the tone of the text you will be using in your brochures.

Be brief but descriptive enough to highlight the features and benefits of your company’s products or services. Be as complete as possible in your list but filter out items that you think are redundant or less important. Keep your sentences concise but thorough. Regardless of the type of business you’re in, whether it’s financial, industrial, retail, medical, travel or any other type, your custom sales brochure is pertinent marketing material.

In designing your marketing brochures, always step back and ask yourself if you would keep this brochure after glancing at it. Is your marketing brochure informative enough and attractive enough for your readers to store for later reference? Customizing your brochure to make it stand out can also help in making your marketing brochure a keeper. Check out alternative stocks, sizes, configurations and folding options. Remember that your brochure's effectiveness is affected by the duration of time it spends in the possession of your audience. The longer that time is, the higher the chances that your readers will be reminded of your brand.

PrintPlace.com is well-equipped and well-staffed with the right printing and finishing equipment and people to enable the production of ideal marketing brochures. Our design services team can take your idea from concept to reality. When you’re provided with a wide array of design, stock, size, folding and finishing choices, creating marketing brochures that preserve your design’s brilliance is easy, and it’s easiest when you choose PrintPlace.com as your printer.

Brochure Printing

PrintPlace.com can take your business to new heights! Capitalize on high quality brochure printing at low prices every day. Shop our brochures and see for yourself.

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