The Motives Behind Church Planning
“You cannot inspect what you do not expect.” (Bud Wrenn, Pinnacle Coaching and Consulting Group) No matter what you do in ministry, if you wish to be successful, you need to have a plan. Regardless of your denomination, you should take the time to plan what you want your church to look like at a future date. That way you can determine if an action is truly effective.
You will need more than just a plan; you will need a way to convey your vision to others. You may opt to do this through staff meetings and retreats, through monthly newsletters, or with a custom printed booklet. You might also choose to have quarterly meetings where the church staff and the congregation gather to exchange ideas, ask questions, discuss current projects and explain future plans. Any of these methods work great for building a team that is working toward accomplishing the plan.
Involving everyone in the process is helpful; however, when an idea is in its early stages, you may wish to only share it with your “inner circle” that can then help to develop a cohesive plan. To help keep everyone on task, consider using printed calendars. These will help your congregation catch the vision even easier. (After all, the majority of people are visual learners.)
Think about how an advertising agency promotes a new product. They explain to the consumer what the product is, show how it can be beneficial and then tell the consumer what they must do to obtain said item. Ministries often overlook the value of church marketing. They may have the best idea ever, but if no one understands or is aware of the plan, then the idea will fall by the wayside.
With a clear plan, easy to read visuals that encourage involvement, and an attainable goal, you will now be able to inspect the expectations. You will be able to work toward your goal and easily assess what else might be needed to reach it. First though, your congregation must understand the direction of the ministry. As the congregational leaders work with the church staff and the plan is developed and accomplished, people get excited and more will choose to volunteer.
Take the time to plan, then bring your staff and congregation on board with the plan. This is an important part of a successful ministry. As you put together your plan, be sure to consider a wide range of approaches and then decide what ways you and the team think the goal can best be reached. Then, be sure you are doing all you can to promote your plan. At a future date you will be able to inspect where you are and know how to move ahead.